Grateful for Music Poster
The 1960s ushered in a new social movement. The epicenter of the movement was San Francisco's Haight-Ashbury area. Little more than a few square blocks that stretched from the edge of Golden Gate Park for a half-mile down Haight street - the area became known for hippies, free love, drugs, and of course, rock music.
Known as the "San Francisco Sound", the music of Haight-Ashbury gradually evolved into psychedelic and acid rock. This evolution was due in part to two local clubs in the area: the Fillmore Auditorium and the Avalon Ballroom. These clubs regularly booked rock bands from the surrounding community, and to advertise their performances, the owners commissioned a series of music posters by young graphic artists residing in the Bay area.
Rising to the challenge, the Haight-Ashbury artists rejected the standard block-style in use for many years, experimenting instead with the symbols and icons of the new social movement, along with imagery and print redolent of an acid trip.
The result: widely acclaimed music posters that expressed each artist's vision of the psychedelic.
Two of these artists, Stanley Mouse and Al Kelley, went on to create one of the most memorable Grateful Dead music posters. Reminiscent of the Art Nouveau style, the 1967 music posters featured a skeleton and roses in a bright flowery style.
The poster art that was born in Haight-Ashbury would ultimately spread around the world, with groups such as The Beatles incorporating the psychedelic style into their album covers.
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